Figma is transforming into a full-stack creative platform by introducing four new tools designed to eliminate the need for third-party applications. Announced at its Config event, the new lineup includes solutions for website building, AI-assisted coding, branded marketing, and digital illustration—positioning Figma as a one-stop solution for the entire product design process.
Previously, Figma’s suite—Design, Slides, and FigJam—enabled ideation and prototyping, but building live websites or crafting custom brand visuals required external tools like WordPress or Adobe Illustrator. That gap is now being closed.
The first new release, Figma Sites, is a website builder integrated directly with Figma Design. It enables creators to turn prototypes into fully functional, live websites—no need to leave the Figma ecosystem. The tool offers customizable presets for layouts, templates, blocks, and interactions to simplify site creation. Designers can also use AI to generate custom animation code by typing natural language prompts like “animate the text to fall into place like a feather.”
Figma Sites is currently in beta for users with full seat access. AI-powered code generation is expected to launch in the coming weeks, with a content management system (CMS) to follow later this year.
Figma Make is the company’s new AI coding assistant, competing with tools like Google’s Gemini Code Assist and GitHub Copilot. Powered by Anthropic’s Claude 3.7 model, Make allows users to generate functional apps and prototypes from plain-text descriptions or existing Figma designs. For instance, it can build a working music player that includes animated visual elements, like a spinning disc when a track plays.
Make is also in beta for full seat users. Figma is currently exploring third-party integrations and broader platform applications for the tool.
Aimed at marketers and brand teams, Figma Buzz helps streamline the creation of brand-consistent content, competing directly with Canva. Designers can build reusable templates, styles, and assets that marketing teams can use for social posts, email campaigns, ads, and more. It features generative AI tools to create and edit images via text prompts and can pull data from spreadsheets to mass-produce thousands of assets at scale.
Buzz is now in beta and available to all Figma users.
Figma Draw introduces in-platform vector design capabilities similar to a simplified Adobe Illustrator. It provides a variety of brushes, textures, and vector editing tools for creating custom visuals, logos, and scalable imagery—all without leaving Figma. Draw is now available to full seat users as a toggle in Figma Design, with some features also integrated into Sites, Slides, and Buzz.
While Figma’s creative suite still doesn’t match the breadth of Adobe’s Creative Cloud, Figma Draw marks a direct challenge to Adobe—especially after Adobe discontinued XD, its own UI/UX design tool. With the failure of Adobe’s $20 billion acquisition attempt due to antitrust concerns, Figma is clearly staking its claim as a standalone competitor in the creative software space.
